Real Estate agents turn to video to shoot for a marketing edge
Steve Dao spent a recent Friday rushing from the office to the gym, picking up some freshly-rolled sushi and, back home as the city lights came up, impressing his date with the view of Toronto’s skyline from the terrace of his King Street East loft.
All the while, a camera crew was capturing the lifestyle of a successful, thirtysomething loft owner and single dad. Mr. Dao is an actor and on that day he was the star of a video designed to show off the amenities of the loft and the surrounding King and Parliament neighbourhood to prospective buyers. Taking on the role of his date was real estate agent Karyn Filiatrault of Bosley Real Estate Ltd., who also commissioned the video.